HA4 Task01 Overview Presentation

I am going to promote doc martens in my advert.
Previous adverts which have promoted doc's have mainly shown the shoes and usually has a rock song in the back for example in one their was Factory girl by The Pretty Wreckless. This advert shows the doc martens in a variety of different colours, their is a boy wearing them and a girl wearing a pair so they're promoting them for both genders. In the adverts the people wearing the shoes tend to be rock looking teenagers and young adults this is because even though some people know them as work boots these are the audience which is expected to buy them.
Since Doc Martens came out in the early 1940's they've become more popular, their are hardly any adverts which are made recently but their is a few from the 80's one of these are bare feet which are making the doc martens in a factory.
Here is two examples of previous advert which were from around the 80's.
http://youtu.be/6lTL81yULak
http://youtu.be/IPTGsMYt-xo