I'm going to produce advertising techniques which include three meanings in the Art of Rhetoric by Aristotle Ethos, Pathos and Logos. There are 15 different techniques which they use to help them sell their products, these techniques are Emotion, Benefit, Problem/Solution, Dramatic Conflict, Sex, Interesting Character, Personification, Exaggeration, Demographic Positioning, Symbolic Expressions, Employees in ads, Direct Response Offers, Reasons why, Visual stories and Tesimonials. An advert can use more than one of these at the same time.
Exaggeration:
Emotion:
Sex:
Dramatic Conflict:
Demographic Positioning:
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